The Problem
Este Synergy Collagen needed a coherent digital presence from the ground up — brand identity, a marketing-optimized website, and a Shopify e-commerce setup — all in a competitive Vietnamese supplement market where trust and visual credibility are deciding factors.
The Approach
Working as the sole digital lead, I designed the brand identity system (logo, color palette, typography, product photography direction) before building the website and e-commerce store. The goal was a single consistent visual language from the first touchpoint to the checkout screen.
Key work streams:
- Brand identity: Logo design, color system, packaging guidance
- Website: Responsive landing pages, product pages, SEO-structured content architecture
- E-commerce: Shopify store configuration, product catalog, payment and shipping flows
- Marketing: Google Ads setup, campaign tracking, initial launch campaign
The Outcome
A fully operational e-commerce brand presence — website, shop, and marketing infrastructure — launched and trading. The site at estesynergy.vn serves as the primary digital sales channel.