Hoang Huy Duc

AI-first marketing operator. Ships 10x faster.

Marketing · Data · Design · Code — augmented by AI.

What I do

I run marketing like an engineering function. Strategy, copy, design, data, automation — done end-to-end with AI as a force multiplier, not a gimmick.

  • Ship 10x faster.

    I build my own Claude Skills and agentic workflows so the team focuses on judgment, not repetition.

  • Run the full stack.

    Marketing, data analysis, design, web — one operator, no handoff cost.

  • Outcomes, not deliverables.

    Every campaign and every tool ties back to a measurable business move.

Experience

  • Marketing Team Lead

    Savyu · Full-time

    Nov 2025 — Present · District 1, Ho Chi Minh City · On-site

    • Lead the marketing function end-to-end — setting quarterly strategy, translating business goals into channel-level execution plans, and owning the team's output against growth targets.
    • Built and scaled the marketing team from the ground up, defining roles, running hiring, and establishing operating rhythms that let a small team punch above its headcount.
    • Introduced AI-augmented workflows using Claude and custom-built Claude Skills to automate brief generation, campaign reporting, and competitive monitoring — cutting repetitive work so the team focuses on judgment-heavy tasks.

  • Marketing Executive

    Savyu · Full-time

    Apr 2025 — Nov 2025 · District 1, Ho Chi Minh City · On-site

    • Owned end-to-end campaign planning and execution for giaodoan.vn — from channel strategy and content calendar to post-campaign analysis — operating as the primary marketing function for a new product.
    • Built and managed paid and organic acquisition channels simultaneously, using performance data to reallocate budget weekly toward the highest-converting touchpoints.
    • Produced creative briefs, copy, and reporting artifacts without a dedicated support team, establishing repeatable templates that later onboarded new hires faster.

  • E-commerce Coordinator

    Perfect Universe · Contract

    Mar 2024 — Jul 2024 · District 12, Ho Chi Minh City · On-site

    • Managed daily operations across Shopee and TikTok Shop storefronts — order tracking, inventory reconciliation, and seller metric monitoring — keeping fulfilment accuracy above threshold.
    • Optimised product listings through keyword research and A/B testing of thumbnail variants, contributing to measurable improvements in click-through rate on key SKUs.
    • Coordinated between the warehouse team and logistics partners to resolve fulfilment exceptions before they escalated to customer complaints.

  • Social Media & Content Specialist

    DataCare.vn · Contract

    Oct 2022 — Mar 2023 · District 3, Ho Chi Minh City · Hybrid

    • Maintained a consistent publishing cadence across Facebook and TikTok for multiple healthcare clients, covering ideation, copywriting, and visual briefing in a single workflow.
    • Produced platform-adapted content formats — short-form video scripts, carousel posts, and long-form articles — reducing turnaround time per asset by coordinating directly with the design team.
    • Supported campaign execution for three concurrent client accounts, ensuring brand voice consistency across all touchpoints.

Crafts

  • Digital Marketing

    Experienced in creating overall marketing strategies and executing them using various marketing tools. Proficient in social media marketing, SEO, and campaign management.

    • Social media marketing
    • SEO
    • Campaign management

  • Data Analysis

    Newcomer to this field, with abilities in SQL, Excel, Tableau, and Power BI. Knowledgeable in data cleaning, data visualization, and statistical analysis.

    • SQL
    • Excel
    • Tableau
    • Power BI

  • Graphic Design

    Skilled in using Photoshop, Illustrator, Figma, and Blender. Experienced in creating visually appealing designs for both print and digital media.

    • Photoshop
    • Illustrator
    • Figma
    • Blender

  • Web Development

    Proficient in HTML, CSS, and JavaScript. Experienced in building responsive and user-friendly websites using modern frameworks like React and Angular.

    • HTML
    • CSS
    • JavaScript
    • React
    • Next.js

  • AI & Automation

    Builds practical AI tools rather than experimenting with them. Designs agentic workflows with Claude and the Model Context Protocol, ships custom Claude Skills, and automates marketing operations end-to-end — cutting repetitive work so teams focus on judgment.

    • Claude Code
    • Claude Skills
    • Prompt engineering
    • MCP
    • Agentic workflows
    • AI SDK

  • Business Strategy

    Translates business goals into multi-channel execution plans across marketing, data, design, and engineering. Frames every decision around measurable outcomes — not deliverables — and communicates across functions without losing the thread.

    • Strategic planning
    • GTM
    • Stakeholder communication
    • Cross-functional leadership

Projects